Blog

Why Site Speed Affects SEO

Why Site Speed Affects SEO

quote icon

Your site’s speed can be the difference between gaining or losing a customer.

Your website’s speed has a significant impact on SEO and user experience. Search engines like Google prioritize fast-loading sites because users prefer quick and smooth navigation.

A slow site increases bounce rates, meaning users leave without interacting. This sends a negative signal to Google and can hurt your ranking.

To improve site speed, optimize images, reduce unnecessary scripts, and leverage file compression. These actions help reduce load time.

Another technique is using a Content Delivery Network (CDN), which allows for more efficient content distribution.

Remember, site speed not only improves your SEO but also enhances the user experience, which is crucial for converting visits into customers.