Frequenlty Asked Questions

Initial results typically appear within 3 to 6 months, with clearer improvements in 6 to 12 months. SEO isn't immediate: it's a continuous building process. In the UK, with GEO, some AI mentions can arrive sooner if your content precisely answers what Britons are asking.

You can learn the basics and make small changes to your website, but a professional accelerates results because they combine: technical analysis, content strategy, constant optimisation, and experience with new trends like GEO and AI SEO. In the UK, understanding the British market and search behaviour is crucial for success.

Yes, absolutely. If your site is slow, insecure, or doesn't adapt to mobile, Google and AI won't recommend it. In the United Kingdom, where users expect fast, seamless experiences, good speed, clear design, and user experience are fundamental parts of modern SEO.

Traditional SEO: focused on competing nationally or globally. Local SEO: designed so customers near you (e.g., 'restaurant in London') find you first. In the UK, we also add local GEO, optimising so AI recommends your business in conversational responses based on British locations.

We recommend a complete audit every 3 to 6 months, and monthly monitoring of key metrics. In the UK, the internet changes rapidly: new Google updates, AI developments, search trends... keeping your site optimised is vital to stay competitive in the British market.

They're Google metrics that measure speed, visual stability, and loading experience. If your site takes too long to open, British users leave and you lose rankings. They're optimised by adjusting code, improving images, server performance, and design, considering the high-speed internet expectations in the UK.

Yes. More and more Britons search with Siri, Alexa, or Google Assistant. This involves longer, more natural phrases ('where is the best coffee shop near me in Britain?'). Adapting your site with conversational content in British English improves both SEO and GEO.

E-A-T stands for Experience, Authority, and Trustworthiness. Google and AI prioritise sites from experts, with reliable sources and transparent brands. In the United Kingdom, showing who you are, testimonials from British customers, local success stories, and quality content strengthens your E-A-T.

Yes, because it's like putting extra labels on your website so Google and AI better understand your British business (opening hours, prices in pounds, products, local reviews). The clearer the information is for machines, the more visible you'll be in the United Kingdom.