SEO is like a roadmap that helps Google and new AI systems (like ChatGPT, Perplexity, or Google SGE) understand your website and show it to the right people at the perfect moment in the US. It includes three key parts: Technical SEO (ensuring your site loads fast, is secure, and well-structured), Content SEO (creating texts, images, and videos that answer what Americans are searching for), and Authority SEO (links and signals that prove your site is trustworthy). Today, we don't just talk about SEO, but also Generative Engine Optimization (GEO): optimizing your brand so generative AI engines mention your business as the best answer in the United States.
Initial results typically appear within 3 to 6 months, with clearer improvements in 6 to 12 months. SEO isn't immediate: it's a continuous building process. In the US, with GEO, some AI mentions can arrive sooner if your content precisely answers what Americans are asking.
You can learn the basics and make small changes to your website, but a professional accelerates results because they combine: technical analysis, content strategy, constant optimization, and experience with new trends like GEO and AI SEO. In the US, understanding the American market and search behavior is crucial for success.
Yes, absolutely. If your site is slow, insecure, or doesn't adapt to mobile, Google and AI won't recommend it. In the United States, where users expect fast, seamless experiences, good speed, clear design, and user experience are fundamental parts of modern SEO.
Traditional SEO: focused on competing nationally or globally. Local SEO: designed so customers near you (e.g., 'pizza in New York City') find you first. In the US, we also add local GEO, optimizing so AI recommends your business in conversational responses based on American locations.
We recommend a complete audit every 3 to 6 months, and monthly monitoring of key metrics. In the US, the internet changes rapidly: new Google updates, AI developments, search trends... keeping your site optimized is vital to stay competitive in the American market.
They're Google metrics that measure speed, visual stability, and loading experience. If your site takes too long to open, American users leave and you lose rankings. They're optimized by adjusting code, improving images, server performance, and design, considering the high-speed internet expectations in the US.
Yes. More and more Americans search with Siri, Alexa, or Google Assistant. This involves longer, more natural phrases ('where is the best coffee shop near me in America?'). Adapting your site with conversational content in American English improves both SEO and GEO.
E-A-T stands for Experience, Authority, and Trustworthiness. Google and AI prioritize sites from experts, with reliable sources and transparent brands. In the United States, showing who you are, testimonials from American customers, local success stories, and quality content strengthens your E-A-T.
Yes, because it's like putting extra labels on your website so Google and AI better understand your American business (opening hours, prices in dollars, products, local reviews). The clearer the information is for machines, the more visible you'll be in the United States.
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