Our AI visibility audit analyses how ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews perceive your brand. You get a detailed report on citations, entity strength, schema quality, and a prioritised action plan to improve your AI search presence.
What Is an AI Visibility Audit?
**An AI visibility audit** is a comprehensive analysis of how AI search systems perceive, cite, and recommend your brand. Unlike a traditional SEO audit that checks rankings and technical issues, an AI visibility audit evaluates your entity authority, citation frequency, schema completeness, and content structure across every major AI platform. The result is a clear picture of where AI mentions you, where it recommends competitors instead, and exactly what to fix to close the gap.
Businesses with strong entity signals are 4x more likely to be cited by AI systems
Brand Visibility Analysis
We query ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews with industry-relevant questions and track every mention, recommendation, and citation of your brand versus competitors.
- ChatGPT
- Gemini
- Perplexity
- Claude
- AI Overviews
Citation Analysis
We analyse how AI systems attribute information to your domain — how often they cite you, in what context, and whether citations are accurate. We identify content that gets cited and content that gets ignored.
- citation tracking
- source attribution
- content analysis
Entity Analysis
We evaluate your brand's entity footprint — presence in knowledge graphs, entity relationships, disambiguation signals, and topical authority. Weak entities get overlooked by AI systems.
- knowledge graph
- entity relationships
- topical authority
Schema Review
We audit every page's structured data for completeness, accuracy, and AI-readiness. Missing or incorrect schema is one of the most common reasons AI systems can't parse your offerings.
- Schema.org
- JSON-LD
- structured data
- validation
AI Readiness Assessment
We check whether AI crawlers can access your content — robots.txt rules, llms.txt presence, server-side rendering, JavaScript accessibility, and crawler-specific configuration.
- llms.txt
- robots.txt
- GPTBot
- ClaudeBot
- SSR
Competitor Benchmarking
We map which competitors AI systems recommend in your space, analyse why they get cited, and identify the specific gaps you can close to overtake them.
- competitor analysis
- citation gaps
- market positioning
What you get from the audit
Discovery
We learn about your business, your industry, and the queries that matter most. This shapes which AI platforms we prioritise and what questions we test.
- Industry analysis
- Competitor identification
- Key query mapping
- Platform selection
Crawl & Analysis
We crawl your site for structured data, test AI crawler access, and query every major AI platform with your target questions.
- Full site schema audit
- AI crawler access testing
- Multi-platform query testing
- Content structure analysis
Scoring
We score your AI visibility across four dimensions — brand citations, entity strength, schema quality, and content readiness — with benchmarks against your top competitors.
- Citation frequency score
- Entity authority score
- Schema completeness score
- Content readiness score
Reporting
You receive a detailed report with findings, scores, competitor comparisons, and visual dashboards showing exactly where you stand.
- Executive summary
- Platform-by-platform breakdown
- Competitor comparison matrix
- Visual score dashboards
Action Plan
Every issue gets a prioritised fix with clear instructions. Critical issues first, quick wins highlighted, and a timeline for implementation.
- Prioritised issue list
- Fix instructions per issue
- Quick wins identified
- Implementation timeline
Free Audit vs AI Visibility Audit
| Feature | Free Audit | Full AI Visibility Audit |
|---|---|---|
| Platforms checked | Automated checks (schema, llms.txt, crawler access) | ChatGPT, Gemini, Perplexity, Claude, AI Overviews |
| Brand citation tracking | Not included | Full citation analysis across all platforms |
| Entity analysis | Basic schema detection | Deep entity footprint and knowledge graph review |
| Competitor benchmarking | Not included | Side-by-side competitor comparison |
| Deliverable | Instant online report | Detailed PDF report + action plan + consultation |
| Time | 30 seconds | 5-7 business days |
| Price | Free | Contact for quote |
How much does an AI visibility audit cost?
Pricing depends on the size of your site, your industry, and the number of competitors you want benchmarked. Contact us for a custom quote — we'll scope the audit to your specific needs.
How long does the audit take?
A standard AI visibility audit takes 5-7 business days from kickoff to report delivery. Complex sites with hundreds of pages or multiple markets may take longer.
What deliverables do I receive?
You receive a detailed PDF report covering citations, entity analysis, schema review, competitor benchmarks, and a prioritised action plan. You also get a 30-minute consultation to walk through the findings.
Which AI platforms do you evaluate?
We evaluate ChatGPT (OpenAI), Gemini (Google), Claude (Anthropic), Perplexity, Google AI Overviews, Bing Copilot, and You.com. We test each platform with industry-relevant queries specific to your business.
How are recommendations prioritised?
Every finding is tagged as critical, important, or minor based on its impact on AI visibility. Critical issues (like blocking AI crawlers) come first, followed by high-impact entity and schema improvements.
Can I implement the recommendations myself?
Yes. Every recommendation includes specific, actionable instructions. Most schema and content fixes can be implemented by a developer or content team. We're also available to implement them for you.
What's the difference between this and the free audit?
The free audit runs automated checks — schema detection, llms.txt presence, AI crawler access. The full audit adds human-led citation analysis across all AI platforms, entity analysis, competitor benchmarking, and a detailed action plan with consultation.
How do you track AI citations?
We use proprietary monitoring tools that submit industry-relevant queries to each AI platform and analyse the responses for brand mentions, citations, and recommendations. This gives us quantitative citation data across platforms.
Will the audit break or change anything on my site?
No. The audit is read-only — we analyse your site and query AI platforms but never modify your code, content, or configuration. Changes only happen if you choose to implement our recommendations.
How often should I run an AI visibility audit?
We recommend a full audit annually, with quarterly check-ins if you're actively implementing changes. AI platform behaviour evolves rapidly, so regular monitoring catches shifts early.
Do you offer ongoing monitoring after the audit?
Yes. Our AI visibility monitoring service tracks your citation frequency, entity signals, and competitor movements monthly. Many clients pair the initial audit with ongoing monitoring.
What if I'm already doing SEO — do I need a separate AI visibility audit?
Yes. SEO audits check rankings, technical health, and backlinks. AI visibility audits check citation frequency, entity authority, and AI crawler access — different signals on different platforms. Most SEO-optimised sites still have significant AI visibility gaps.
Can you audit my competitors too?
Competitor benchmarking is included in every audit. We analyse which competitors AI systems recommend in your space, why they get cited, and what you can do to overtake them.
What industries benefit most from an AI visibility audit?
Any industry where users ask AI for recommendations — SaaS, ecommerce, legal, healthcare, real estate, and finance see the highest impact. If people ask AI 'What's the best [your category]?' you need AI visibility.
Is AI visibility the same as GEO?
GEO (Generative Engine Optimisation) is one term for it. We prefer 'AI visibility' because it's clearer and broader — covering not just search engines but all AI platforms that recommend businesses. The audit covers everything GEO covers and more.
Book your AI visibility audit
Get a complete picture of how AI systems see your brand — plus a prioritised action plan to improve. Start with our free audit or contact us for the full analysis.
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