AI Search & Visibility

Get recommended by AI — not just indexed by Google

We help businesses appear in ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews, and the AI search engines of tomorrow. From entity strategy to citation optimisation, we build the signals that make AI systems recommend your brand.

What Is AI Search Visibility?

**AI search visibility** is how often and how accurately AI systems mention, recommend, or cite your brand when users ask questions. Unlike traditional search where you optimise for link rankings, AI visibility depends on structured knowledge, entity authority, and content that AI models can confidently cite. When someone asks ChatGPT 'What's the best CRM for small businesses?' or Perplexity 'Who builds custom software in Barcelona?' — AI visibility determines whether your brand appears in the answer.

73% of users trust AI-generated recommendations over traditional search results

Our AI Visibility Services

AI Visibility AuditOur AI visibility audit analyses how ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews perceive your brand. You get a detailed report on citations, entity strength, schema quality, and a prioritised action plan to improve your AI search presence.ChatGPT OptimisationChatGPT is becoming the first place people ask for recommendations. We optimise your brand's presence so that when users ask ChatGPT about your industry, your business appears in the answer — with accurate information and a confident recommendation.AI Search OptimisationAI search engines like ChatGPT, Gemini, Perplexity, and Google AI Overviews don't show ten blue links — they give one answer. We optimise your brand to be that answer. From generative engine optimisation (GEO) to entity strategy, we build the signals that make AI systems cite and recommend your business.Entity SEOEntity SEO is the foundation of AI visibility. We build your brand's entity footprint — the structured knowledge representation that AI systems use to understand who you are, what you do, and why you're authoritative. Without strong entity signals, AI systems can't confidently recommend you.llms.txt Servicesllms.txt is the new standard for communicating with AI systems. Like robots.txt tells search engines how to crawl your site, llms.txt tells AI models what your business does, what services you offer, and how to accurately represent you. We implement and maintain llms.txt files that ensure AI systems describe your brand correctly.

What we do

Brand Visibility Monitoring

We track how often AI systems mention your brand across ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews. You get a clear picture of where you appear, where competitors appear instead, and what drives the difference.

  • ChatGPT
  • Gemini
  • Perplexity
  • Claude
  • AI Overviews

Citation Optimisation

We structure your content so AI models can confidently cite it. This means clear definitions, authoritative claims with evidence, and passage-level formatting that LLMs prefer when selecting sources to reference.

  • content structure
  • source citations
  • passage optimisation

Entity Strategy

We build your brand's entity footprint — the structured representation that AI systems use to understand who you are, what you do, and why you're authoritative. This includes knowledge graph signals, entity relationships, and topical authority.

  • knowledge graphs
  • entity relationships
  • topical authority

Schema Enrichment

We implement and optimise Schema.org structured data so AI systems can parse your offerings, team, reviews, and expertise without ambiguity. Proper schema is the foundation of AI-readable content.

  • JSON-LD
  • Schema.org
  • structured data
  • rich results

Knowledge Graph Development

We develop your brand's presence in Google's Knowledge Graph and Wikidata through strategic entity creation, consistent NAP data, authoritative backlinks, and structured content that establishes entity relationships.

  • Google Knowledge Graph
  • Wikidata
  • entity creation

AI Crawler Accessibility

We ensure AI crawlers (GPTBot, ClaudeBot, PerplexityBot, Google-Extended) can access your content. This includes llms.txt implementation, robots.txt optimisation, and server-side rendering for JavaScript-heavy sites.

  • llms.txt
  • robots.txt
  • GPTBot
  • ClaudeBot
  • SSR
AI search visibility dashboard showing brand citations across ChatGPT, Gemini, and Perplexity

Why AI visibility matters now

Become the brand AI recommendsWhen AI systems answer questions in your industry, your brand appears as the trusted recommendation — not your competitor's.
Improve citation frequencyMore citations across more AI platforms means more qualified traffic from users who already trust the recommendation they received.
Strengthen authority signalsEntity authority, structured knowledge, and citation patterns compound over time — making it progressively harder for competitors to displace you.
Future-proof your search visibilityAs search shifts from links to AI answers, brands with strong AI visibility today will dominate the channels of tomorrow.

How we build your AI visibility

01

Audit

We analyse your current AI visibility across all major platforms — ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews.

  • Brand mention tracking
  • Citation analysis
  • Entity audit
  • Competitor benchmarking
  • Schema review
02

Strategy

Based on the audit findings, we build a prioritised roadmap targeting the highest-impact visibility gaps.

  • Platform priority matrix
  • Content gap analysis
  • Entity development plan
  • Schema implementation roadmap
03

Implementation

We execute the strategy — structured data, content optimisation, entity building, and AI crawler configuration.

  • Schema markup deployment
  • Content restructuring
  • Knowledge graph signals
  • llms.txt setup
  • AI crawler access
04

Monitoring

We track your AI visibility metrics monthly and adjust strategy based on what's working and what's changing.

  • Monthly citation reports
  • Platform-by-platform tracking
  • Competitor movement alerts
  • Quarterly strategy reviews
AI visibility optimisation process from audit to monitoring

Industries we help with AI visibility

SaaS & SoftwareAI systems frequently recommend software tools. We ensure your product appears when users ask 'What's the best tool for X?'
EcommerceProduct recommendations in AI answers drive high-intent traffic. We optimise your product and category schema for AI citations.
Real EstateLocal AI queries like 'best real estate agents in [city]' are growing fast. We build the entity signals that make AI recommend your agency.
Legal ServicesUsers trust AI-recommended law firms. We build the authority signals and structured content that position your firm as the expert.
HealthcareAI health answers require high trust signals. We implement E-E-A-T structured data and medical schema that AI models prioritise.
FinanceFinancial AI queries demand authoritative sources. We build the entity authority and structured knowledge that AI systems trust.

Traditional SEO vs AI Visibility

DimensionTraditional SEOAI Visibility
GoalRank in search engine results pagesGet cited and recommended by AI systems
ChannelsGoogle, Bing organic listingsChatGPT, Gemini, Perplexity, AI Overviews
Success metricRankings, clicks, impressionsCitations, mention frequency, recommendation rate
Content strategyKeywords, backlinks, on-page optimisationEntity authority, structured knowledge, citation-ready passages
Time horizon3-6 months for results1-3 months for initial citations, compounds over time

AI visibility questions

What is AI visibility?

AI visibility is how often and how accurately AI systems like ChatGPT, Gemini, and Perplexity mention or recommend your brand when users ask relevant questions. It's the AI equivalent of ranking on Google's first page.

Can ChatGPT recommend my business?

Yes. ChatGPT and other AI systems cite businesses based on entity authority, structured data, and content quality. With the right signals in place, your business can appear in AI-generated answers and recommendations.

How do AI systems choose which sources to cite?

AI models prioritise sources with strong entity signals, structured data (Schema.org), consistent brand mentions across the web, authoritative content, and proper AI crawler access. They favour content they can confidently attribute to a known entity.

What is GEO (Generative Engine Optimisation)?

GEO is the practice of optimising content specifically for AI search engines and large language models. It focuses on structured knowledge, entity authority, and citation-ready content rather than traditional keyword optimisation. We use the term 'AI visibility' because it's clearer for most businesses.

How is AI visibility different from SEO?

SEO optimises for link-based search rankings. AI visibility optimises for being cited and recommended by AI systems. They share foundations (good content, structured data) but AI visibility requires additional work on entity authority, knowledge graphs, and AI crawler access.

How long does it take to see AI visibility results?

Initial citation improvements typically appear within 1-3 months as AI models re-index your structured data and content. Full visibility compounds over 6-12 months as entity authority builds.

How much does AI visibility optimisation cost?

Our AI visibility services start with a comprehensive audit. Ongoing optimisation is typically structured as a monthly retainer. Contact us for a custom quote based on your industry and goals.

Which AI platforms do you optimise for?

We optimise for ChatGPT (OpenAI), Gemini (Google), Claude (Anthropic), Perplexity, Google AI Overviews, Bing Copilot, and You.com. Our monitoring covers all major AI search platforms.

Do I need AI visibility if I already rank well on Google?

Yes. Google rankings don't guarantee AI citations. AI systems use different signals — entity authority, structured knowledge, and citation-worthy content. Many businesses that rank well on Google are invisible to AI search.

What is an entity in the context of AI search?

An entity is a distinct, well-defined concept that AI systems can identify — your brand, your products, your team members, your locations. Strong entity signals help AI systems understand who you are and recommend you accurately.

What is llms.txt?

llms.txt is a standardised file (like robots.txt) that tells AI systems what your business does, what services you offer, and how to accurately represent you. It's becoming an important signal for AI visibility.

Can you guarantee AI citations?

No one can guarantee specific AI citations because AI model behaviour changes frequently. What we guarantee is implementing the technical foundation and content strategy that maximises your probability of being cited — the same approach that works consistently across our client base.

How do you track AI visibility?

We use proprietary monitoring tools that query ChatGPT, Gemini, Perplexity, and other AI platforms for industry-relevant questions, then track how often your brand appears in the responses compared to competitors.

Is AI visibility relevant for local businesses?

Absolutely. AI systems increasingly answer local queries like 'best restaurant near me' or 'top plumber in [city]'. Local businesses with strong entity signals and structured data appear in these AI-generated local recommendations.

What happens if I do nothing about AI visibility?

Your competitors who invest in AI visibility will capture the growing share of traffic from AI search. As more users shift from Google to AI-powered answers, businesses without AI visibility will lose market share progressively.

See where AI mentions your brand — for free

Run our free AI visibility audit and get an instant report on how AI systems see your business across ChatGPT, Gemini, Perplexity, and more.

Run Free AI Audit

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