Fix the foundations that hold your site back

Technical SEO engagements typically start from £800-£2,500 for an initial audit and fix plan, with ongoing monthly retainers from £500-£1,500 depending on site complexity and the volume of issues to address. We offer a free site audit so you can see exactly what is holding your site back before committing to any work.

Some fixes — like resolving redirect chains, fixing broken pages, or correcting canonical errors — show results within days to weeks as search engines recrawl your site. Core Web Vitals improvements and structured data enhancements can influence rankings within 4-8 weeks. A full technical overhaul typically produces measurable ranking gains over 2-4 months.

Core Web Vitals are Google's three page experience metrics: how long it takes for the main content to become visible, whether page elements shift unexpectedly as the page loads, and how quickly the page responds to user interactions. Google uses these as ranking signals — pages that perform poorly on these measures are at a disadvantage in search results.

Crawl budget is the number of pages Googlebot will crawl on your site within a given timeframe. For small sites this rarely matters, but for large sites with thousands of pages — particularly e-commerce and publishing — wasted crawl budget means new or updated content gets indexed more slowly. We audit how efficiently your budget is being spent and fix the waste.

Search engines can execute JavaScript, but they do so in a second wave of processing that can delay indexing by days or weeks. If your site relies heavily on JavaScript to render content, metadata, or links, those elements may not be seen by search engines at all — or may be indexed much later than static content. We audit and fix these rendering gaps.

Canonical tags tell search engines which version of a URL is the 'correct' one when the same or similar content exists at multiple URLs. They are essential for e-commerce sites with product variants, sites with URL parameters, and any site that can be accessed via both www and non-www versions. Incorrect canonicals can split your page's ranking signals across multiple URLs.

A single 301 redirect passes nearly all of a page's ranking signals to the destination URL — this is fine and expected. The problem is redirect chains (A → B → C) and redirect loops, which waste crawl budget, slow page load times, and dilute the signal passed through each hop. We audit all redirects and flatten chains to single hops.

Structured data is code added to your pages that explicitly tells search engines what type of content you have — a product, a review, an event, a FAQ — and the specific properties of that content. Search engines use this to display rich results: star ratings, price ranges, FAQ dropdowns, and more. These enhanced listings earn more clicks than plain text results.

Google primarily uses the mobile version of your website to determine how your pages rank, even for desktop searches. If your mobile site is slower, has less content, or renders differently from your desktop site, your rankings will reflect the weaker mobile experience. We audit mobile performance, content parity, and usability to ensure your site is ready.

Page speed is a direct ranking factor for Google, particularly on mobile. Beyond rankings, slow pages increase the rate at which visitors leave before the page finishes loading — meaning fewer people see your content regardless of where you rank. We optimise images, reduce render-blocking resources, improve server response times, and configure CDN caching to speed up every page.

A Content Delivery Network (CDN) distributes your site's assets — images, scripts, stylesheets — across servers around the world, so visitors load them from a server geographically close to them. This reduces latency, improves load times, and improves Core Web Vitals scores for international visitors. For globally accessed sites, a CDN is essential infrastructure.

Pages can fail to be indexed for many reasons: blocked in robots.txt, a noindex tag, poor crawl budget allocation, canonical tags pointing elsewhere, slow loading times that cause Googlebot to time out, JavaScript rendering issues, or simply not being linked to from any other page. We identify the exact cause for every missing page and fix it.

Server response time (also called TTFB — Time To First Byte) is how long it takes your server to begin responding to a request. A slow server response delays everything that happens after it — HTML parsing, resource loading, rendering. We analyse your hosting setup, database queries, caching strategy, and CDN configuration to bring response times down.

We recommend a full technical audit whenever you launch a new site or make significant changes to your platform or architecture. For established sites, a quarterly review catches regressions introduced by development changes, and monthly monitoring of Core Web Vitals and index coverage catches problems before they affect rankings.

Poorly implemented technical changes can harm rankings — particularly incorrect canonicals, accidental noindex tags, and botched redirects. This is why we always test changes in a staging environment before deploying to production and verify the outcome in search engine tools after each change. Every fix is checked, not just applied.