AI search engines like ChatGPT, Gemini, Perplexity, and Google AI Overviews don't show ten blue links — they give one answer. We optimise your brand to be that answer. From generative engine optimisation (GEO) to entity strategy, we build the signals that make AI systems cite and recommend your business.
What Is AI Search Optimisation?
**AI search optimisation** (also known as Generative Engine Optimisation or GEO) is the practice of making your brand visible and citable across AI-powered search platforms. Unlike traditional SEO where you compete for link rankings, AI search optimisation focuses on building the structured knowledge, entity authority, and citation-ready content that AI systems need to confidently recommend your brand. When someone asks Perplexity 'Who builds the best custom software in Europe?' or Google's AI Overview summarises an answer — AI search optimisation determines whether your brand is part of that response.
40% of Gen Z now prefer AI search over traditional Google for product recommendations
Generative Engine Optimisation (GEO)
We apply GEO best practices across your site — citation-ready content structure, authoritative passage formatting, and the semantic signals that AI models use to select sources for their generated answers.
- GEO
- generative search
- citation optimisation
- AI answers
Multi-Platform Optimisation
We optimise your visibility across every major AI search platform — ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews, and Bing Copilot. Each platform has unique signals, and we target all of them.
- ChatGPT
- Gemini
- Perplexity
- AI Overviews
- Bing Copilot
Content Structure for AI
We restructure your content into the format AI systems prefer — clear definitions, evidence-backed claims, structured data markup, and passage-level formatting that models can extract and cite with confidence.
- content structure
- passage optimisation
- definitions
- evidence
AI Crawler Configuration
We ensure every major AI crawler can access your content — GPTBot (ChatGPT), Google-Extended (Gemini), PerplexityBot, ClaudeBot, and others. Misconfigured robots.txt is the most common reason brands are invisible to AI search.
- GPTBot
- Google-Extended
- PerplexityBot
- ClaudeBot
- robots.txt
Structured Data & Schema
We implement comprehensive Schema.org markup that helps AI systems understand your offerings, expertise, reviews, and authority. Structured data is the language AI systems use to parse your business.
- Schema.org
- JSON-LD
- structured data
- rich results
Citation & Mention Tracking
We monitor your brand's presence across all AI search platforms — tracking citation frequency, recommendation positioning, accuracy, and competitive share of voice in AI-generated answers.
- citation tracking
- brand monitoring
- share of voice
- AI mentions
Why AI search optimisation matters
AI Search Audit
We audit your current visibility across all major AI search platforms — measuring citation frequency, accuracy, and competitive positioning.
- Multi-platform visibility scan
- Citation frequency analysis
- Competitor benchmarking
- Technical accessibility check
GEO Strategy
We develop a platform-specific optimisation strategy targeting the highest-impact opportunities across ChatGPT, Gemini, Perplexity, and Google AI Overviews.
- Platform priority matrix
- Keyword-to-query mapping
- Content gap identification
- Entity development roadmap
Implementation
We execute the GEO strategy — structured data, content optimisation, AI crawler configuration, llms.txt deployment, and entity signal strengthening.
- Schema markup deployment
- Content restructuring
- AI crawler access setup
- llms.txt implementation
- Entity signal building
Tracking & Optimisation
We track your AI search visibility monthly across all platforms, measure citation growth, and continuously optimise based on platform behaviour changes.
- Monthly citation reports
- Platform-specific metrics
- Competitor tracking
- Quarterly strategy reviews
Traditional SEO vs AI Search Optimisation (GEO)
| Dimension | Traditional SEO | AI Search Optimisation (GEO) |
|---|---|---|
| Output | List of 10 links | One generated answer |
| Goal | Rank higher in the list | Be cited in the answer |
| Signals | Backlinks, keywords, page speed | Entity authority, schema, citation-ready content |
| Platforms | Google, Bing | ChatGPT, Gemini, Perplexity, AI Overviews, Claude |
| Measurement | Rankings, clicks, CTR | Citations, mention frequency, recommendation rate |
What is AI search optimisation?
AI search optimisation is the process of making your brand visible, accurately represented, and recommended across AI-powered search platforms like ChatGPT, Gemini, Perplexity, and Google AI Overviews. It's also known as Generative Engine Optimisation (GEO).
What is GEO (Generative Engine Optimisation)?
GEO is the industry term for optimising content specifically for AI search engines and large language models. It focuses on structured knowledge, entity authority, and citation-ready content. We use 'AI search optimisation' because it's clearer, but the practice is the same.
Which AI search platforms do you optimise for?
We optimise for ChatGPT (OpenAI), Gemini (Google), Perplexity, Claude (Anthropic), Google AI Overviews, Bing Copilot, and You.com. Our strategy targets all major platforms simultaneously.
How is AI search optimisation different from SEO?
SEO optimises for link-based rankings on Google. AI search optimisation focuses on being cited and recommended by AI systems. They share foundations (quality content, structured data) but AI search requires additional work on entity authority, AI crawler access, and citation-ready content formatting.
How long does it take to see results?
Technical optimisations (crawler access, schema) show effects within weeks. Content and entity authority improvements typically produce measurable citation increases in 1-3 months. Full visibility compounds over 6-12 months.
Can AI search replace my Google traffic?
Not yet, but AI search is growing rapidly and capturing an increasing share of search queries. Smart businesses optimise for both — traditional SEO and AI search work together, and many optimisations benefit both channels.
Do I need to choose between SEO and GEO?
No. They're complementary. Strong structured data and authoritative content help you on Google AND AI search. Most GEO optimisations (schema, entity signals, quality content) also improve your traditional SEO.
What's the most important factor for AI search visibility?
Entity authority — AI systems need to recognise your brand as a distinct, authoritative entity in your industry. This is built through consistent structured data, knowledge graph presence, authoritative content, and cross-platform brand signals.
How do you measure AI search visibility?
We track citation frequency (how often AI mentions your brand), recommendation rate (how often you're the recommended option), accuracy (whether AI describes you correctly), and share of voice (your citations vs. competitors).
Can small businesses benefit from AI search optimisation?
Absolutely. AI search levels the playing field — a small business with strong entity signals and structured data can outperform larger competitors who haven't optimised. Local businesses especially benefit from AI-powered local recommendations.
What if AI systems say something wrong about my business?
Inaccurate AI responses usually stem from weak, conflicting, or outdated entity signals. We strengthen your brand's structured data and content consistency to give AI systems accurate, up-to-date information.
Is AI search optimisation expensive?
It's comparable to traditional SEO investment. We start with an audit to identify the highest-impact opportunities, then provide a phased optimisation plan. Contact us for pricing based on your specific needs.
What's the ROI of AI search optimisation?
AI search users have high purchase intent — they're asking for recommendations when ready to buy. Citation-driven traffic typically converts at 2-3x the rate of organic search traffic because the AI has already pre-qualified and recommended your brand.
Do I need llms.txt?
We recommend it. llms.txt is a standardised file that tells AI systems what your business does and how to accurately represent you. It's becoming an important signal alongside robots.txt, especially for ChatGPT and Claude.
How often should I update my AI search strategy?
AI platforms evolve rapidly. We recommend monthly monitoring with quarterly strategy reviews. Major platform updates (like new ChatGPT features or Google AI Overview changes) may trigger additional adjustments.
See how AI search engines see your brand
Get a free AI visibility audit covering ChatGPT, Gemini, Perplexity, and Google AI Overviews — plus a roadmap for getting recommended.
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